title. Hellenic Cystic Fibrosis Association
project. corporate health communication, business development, social media
The Hellenic Cystic Fibrosis Association (HCFA) is the Greek patient organisation, created by parents of children suffering from the disease, which brings together all the CF patients in Greece with the medical professionals committed to improving the quality of life for people with CF by promoting high-quality research, education and care.
Working closely with HCFA board in order to implement and evaluate a comprehensive communication strategy, including the development and maintenance of social media strategy that will promote and publicise HCFA’s events. Deeply believing in their mission, we developed strategic plans to leverage productive business partnerships with industry leaders, while engaging with mainstream media, academic institutions, government companies and individuals to develop potential advertising.