
Media partners: Choosing the right ones to play the game
When handling the corporate communication of a company or an organization, the communications team is frequently approached about partnering with online publications, participating in panels and awards, conducting interviews. And choosing the right one to partner is not an easy job and it takes a lot of thinking and arguing. Which are the significant factors to consider on deciding who to spend time and budget on? The communications and PR team cultivates and maintains the pu